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The Ram Meadow Character Area is a functional, mixed-use location to the east of the town centre. It has an extensive, long-stay car park, is home to the local football club and has vehicle showroom and servicing uses fronting onto Cotton Lane. It is an allocated housing site identified within the Vision 2031.
Borough council, county council, Environment Agency working with local landowners
Maintain existing number and potentially increase parking provision within any redevelopment. Improve pedestrian routes and accessibility into the town centre and also consider the options for shuttle services.
Provide enhanced routes towards and around the riverside area and maintain areas of space for ecological value. Increase the mix of uses within the area including residential development to make a more cohesive town centre neighbourhood.
Introduce attractive, well designed buildings into the area to further enhance its appearance and character. Create attractive built street frontage onto Cotton Lane complementing its residential neighbourhood.
Ensure sustainable flood measures and the preservation of and access to the water meadows and river corridor are integrated into any redevelopment.
Aspirations at Ram Meadow will contribute to meeting MAP objectives 1, 3, 4, 6, 7, and 8.