Advertisement Consent
The Application for Consent to Display an Advertisement should be used for proposals to display an advertisement or sign.
Many advertisements and signs do not require consent from the local planning authority and the government has produced a helpful guide to what is permitted without formal consent. It may be helpful to refer to Outdoor advertisements and signs: a guide for advertisers before applying for Advertisement Consent. Please note that this guidance is indicative and you are advised to consult the legislation to verify whether advertisement consent is required.
For more information visit Planning Portal - advertisement consent
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Application form (DC001)
A completed form is always required (one copy of all application documents must be supplied if submitted by post).
You can apply for planning permission online through the Planning PortalPlease ensure that you have completed every section of the application form before submitting. Where sections or questions are not relevant please state this on the form.
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Fee (DC002)
This is always required, except where the application:
- is for alterations, extensions and so on, to a dwelling house for the benefit of a registered disabled person (please provide evidence from the Department for Work and Pensions (DWP) that the applicant is registered as being disabled).
Fees can be found on the Planning Portal - a guide to the fees for planning applications in England
Further guidance can be found on National Planning Practice Guidance (NPPG) - Fees for planning applications -
Location plan (DC003)
A location plan is always required and must be an up-to-date Ordnance Survey based location plan at an appropriate scale, usually 1:1250 or 1:2500. In the case of large sites other scales may be appropriate.
The plan must show:- at least two named roads and all surrounding buildings or land (unless this would require a plan greater than a scale of 1:2500)
- the application site (the whole planning unit)
- a north point
- the scale clearly identified
The plan used should:
- not be a Land Registry document
- show OS Crown copyright as an acknowledgement
- not to be copied from existing OS mapping, if using hand drawn maps such as standard streets
- show the correct licence number if you wish to print or copy maps for applications
The application site boundary must be edged clearly with a red line. It should include all land necessary to carry out the proposed development - for example, land required for access to the site from a public highway, visibility splays, landscaping, car parking and open areas around the building.
A blue line should be drawn around any other land owned by the applicant, close to or adjoining the application site.
Site plans may be created through a number of online retailers. You can find guidance on the Planning Portal - Maps plans and planning applications: what to submit -
Relevant plans (DC006)
Applications must be accompanied by plans and drawings or information necessary to describe the subject of the application including:
- existing and proposed block plans of the site (for example at a scale of 1:100 or 1:200) showing any site boundaries and neighbouring properties
- existing and proposed elevations (for example at a scale of 1:50 or 1:100). Drawings must show complete elevations, partial drawings are not acceptable
- existing and proposed floor plans (for example at a scale of 1:50 or 1:100). Drawings must show complete floor plans, partial drawings are not acceptable
- existing and proposed site sections and finished floor and site levels (for example at a scale of 1:50 or 1:100)
- existing and proposed roof plans (for example at a scale of 1:50 or 1:100) - required only for complex roof structures
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Advertisement statement (DC037)
All advertisement applications should be accompanied by an advertisement statement.
The statement should consider 'amenity' and 'public safety' (further advice can be found with Paragraph 67 of the
National Planning Policy Framework and the Advertisement Regulations 2007Applications sited in or visible from a conservation area, adjacent to a listed building or within a residential area will need to justify any proposed illumination.
It is advised to refer to the Shop fronts and advertisement design guidance for more information.